One of the objectives that we have when we design or create a website, is making user experience optimum. Time is short and the attention span is limited. Meeting the user experience needs requires that at all times should be offered high communication efficiency.
Usability and User experience are two concepts that are related, but not synonymous, according to the software architect, “the usability is the measure in which an user can achieve it’s goals using a tool, whilst the user experience is the way in which the user perceives the interaction with the system”.
On one hand, we understand usability as the ease with which the user achieves its objectives in a default context, in this case a web. It’s centered on having a profound knowledge of the users, what they need, their skills and limitations to obtain a completely satisfactory experience when it access our website, that’s why it’s important to prepare the way so that it can quickly find what it’s looking for.
On the other hand, user experience is centered on technical factors (such as hardware, software, accessibility...) as well as feelings, emotions, construction and transmission of the brand, product reliability, etc. Promotes improving the quality of user interaction with the perceptions of any products and related services.
The determining role of design, developed with an usability criteria, will determine to a large degree the success of a website. Design and architecture should work together to resolve in a simple way what users are looking for, trying to delight the user with a satisfying and positive experience.
The usability expert Dana Chisnell says, “...good design is not only the elimination of frustration; the products should evoke positive emotions, be reflexive, and to get that users get absorbed in the experience.” - Beyond Frustration: Three levels of happy design -
Web elements have to be efficient, useful, and understandable. So one of the main objectives will be, then, design focused on the potential user.
Aesthetics, same as usability, is subjective, is relative to it’s users and contexts of use. Even if we can talk about universal aesthetic principles, the style of our design will be always dependant of the audience it is directed and the branding of the product, service or organization we represent.
A successful website has to have something more than a beautiful design, it has to satisfy the needs of the users, and at the same time lead them into the right direction to assure a result that benefits them as well as the business.